Radio and Audience Theory
Audience Gratifications Learning Objective: - To understand the impact of meaning encoded, you must be able to identify audience gratifications/pleasures as well as apply audience theories when deconstructing a media text. Audience Pleasures Aesthetic Pleasure - The appreciation of experiencing something beautiful. It could be the pleasure of listening to music perfectly matched to visual images in a film or video. Cerebral Pleasures - The intellectual satisfaction that may come, for example from solving the problems set by a video game or following a perfectly constructed narrative. Visceral Pleasures - These are of the body more than mind; the sort of thing that makes the hairs on the back of your neck stand up or makes you want to punch the air. Representations of revenge, triumph, horror, 'come-comeuppance', violence or sex all provide visceral pleasure. Voyeuristic Pleasures - The satisfaction drawn from spying, prying or knowing something unknow...
