FreyaSmedia2019

On Friday 21st of June 2019 Bodmin College is welcoming over 3,000 of Cornwall's young top athletes competing in a series of different sports. These young athletes from secondary and primary will be heading to the finals with a lot of passion to win. Students have been working amazingly hard attending qualifying events throughout the year to make sure they claim their spot in this years finals. With such a big and important event taking place Bodmin College trained some of their own students to volunteer for the day. Over 200 where trained to be Games Makers to make this festival the best it can be.

Explain how The Lego Movie broke boundaries with branded marketing; how it targeted the different sections of their target audience; and whether it was successful or not. The Lego Movie broke boundaries with branded marketing by having a very good idea of creating a different way to advertise this was putting a all lego avert of ITV. Four familiar and modern UK television ads - for the British Heart Foundation, Confused.com, BT and Premier Inn - were recreated frame by frame and brick by brick in Lego. This  helped to promote the film  a lot. This had never been done before. It broke a boundary by doing something different that has never been done before to promote a film rather than the normal way.  This unique way targeted a different audience as it was most likely shown on TV after 5 or 6 when adults have finished work and most children are still awake or going to sleep soon. So it targeted a different as it was on ITV a non children channel so most adults...

Connotation - Describing for example whats can be related to the colour e.g. red = fire, blood, love etc. An idea or feeling which a word invokes for a person in addition to its literal or primary meaning. Denotation - Is describing whats actually there for example the red locker. The literal or primary meaning of a word in contrast to the feelings or ideas that the word suggests. Denotations of the game cover: Bright colours. Big guy towering over the people with dark background to show he is evil. Connotations of the game cover: The poster is 3D implying the lego brick which is 3D popping out at you. Blue, red and green colours which is sci-fi colours. Emmet in the front implies he is the main character. Big guy in the back is angry and has a red lightening which shows he is the bad guy as red is the colour of blood, evil and fire. Main characters are in the front. Red and grey in background is action. Blue, white and green in the front is sci-fi. The dark blue, y...