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Showing posts from June, 2020

Film Unit - Lesson 15

Lights! Camera! Action! Learning Objective: - to develop an effective film marketing strategy  Movie Marketing; Release date - January 2021 gives time.  Case Study: Genre - action, spy. People who like action, adventure movies so therefore uses guns and mystery. Dark colour, reflections the confusion of the film. Like a different universe. Using Trailers: Trailers are shown across different platforms - cinemas, TV, online. Distributors have to decide when to release the trailer/s; what else the audience would watch; what films to link it to; where and when it would get the most exposure. Hobbs and Shaw, the Joker, Star Wars: The Rise of Skywalker, Birds of Prey. In India it was the Joker because it is a different audience so different movies will appeal to them. Originally for July 17, 2020 in IMAX but delayed until July 31. My Poster would be displayed outside cinemas, maybe side of buses. Trailer would be on YouTube and before other movies in the Cinema.

Film Unit - Lesson 14

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Lights! Camera! Action! Learning Objective: - to develop an effective film marketing strategy. Film Posters are different in other countries because of different audiences attract different ideas. Release date written at the bottom Quote from review with rating in middle. Main image shows character. Main actors names in Mandela both. Small tagline in both. Dunkirk - darker serious, darker colours, serious intense. Mandela - positive colours, happy, bright. Trailers: The strongest asset, and probably the single most cost-effective marketing technique, available to a film distributor is a good trailer. It forms the foundation of many additional marketing tools. Specialist agencies or production companies are briefed by local distributors to create a trailer from the available material, which may be everything from the entire film to a few approved clips. Naturally , in aiming to sell the film, they want to include a representative glimpse of the most dramatic sequences but, early in the ...

Film Unit - Lesson 13

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Lights! Camera! Action! Learning Objective: -to develop an effective film marketing strategy. Starter: List all the different methods you can think of to market (promote) a movie. Teaser, trailer, film festival, social networking, blog it, poster. Choose a disaster movie from the past 3 years. Research all the different methods used to promote that movie. Skyscraper (2018) - trailer, posters. Selling a Movie - UK film distributors alone spend around £300 million a year on bringing new releases to market, and building awareness and interest among audiences. It's a fast-moving, highly competitive, high-stakes business. The -Marketing Plan - produced to complement the overall distribution plan - is designed to navigate a route to market the allows interest to peak as the film opens in cinemas. This will take into account the competitive environment, to ensure that the opportunities to raise interest and awareness are not lost under the weight of other films or entertainment on release...

Film Unit - Lesson 12

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Lights! Camera! Action! Learning Objective: - to effectively develop an idea for a disaster movie Synopsis: Money. A five letter word that can determine life or death. A item that people use to gain power. An item that people think if they have a lot of it they will be satisfied. You will never be satisfied with the amount of money or power you gain. But what if it went too far. When there are millions of different outcomes to the future this is one of them. Showing the passion, power and purge to make change and gain equality for all, this film follows the fight against the rich to ensure a future that is fair for all without favouritism or discrimination. Mood Board:

Film Unit - Lesson 11

Lights! Camera! Action! Learning Objective: - to effectively develop an idea for a disaster movie. My Movie: Set in a possible future of the world. Dark and mysterious, sadness everywhere. Their clothes will be dirty ripped and old. There will be a lot of camera where it follows the person or shows their point of view to get audience involved in the fear. My Disaster Movie Narrative Many people have died after a sort of purge is happening all the time where the civilians attack the rich and powerful to try and get equality. Many people die which leads to people killing all around the world like 24/7 purge. Were people don't care anymore. The weak die most of the rich survive. The population has decreased a lot and their is depression and fear everywhere A positive change happens when people decide to stand together a change with new laws about gun violence and people getting treated equally. At the end people start to rebuild humanity once again. But is still not fully done and the...

Film Unit - Lesson 10

Lights! Camera! Action! Learning Objective: - to explore the disaster movie genre Disaster Movies Disaster movies are a popular sub-genre of action adventure films. Examples include: Independence Day, 2012, The Day After Tomorrow, Armageddon, 28 Days Later, I am Legend, The Book of Eli and War of the Worlds. I've seen 2 of the top 15 disaster movies. My favourite was The Impossible because of how the family find their way back to each other after a terrible tragedy.   Disaster Movie Genre Conventions Movie: The Impossible, The Titanic and World War Z Both in these movies. The Impossible and World War Z The Impossible - natural, The Titanic - natural?, World War Z - zombies World War Z and The Impossible The Impossible (travel then the disaster happens). Titanic (travel onto the disaster) In all films many people die and all have to travel, they all overcome the problem but not fully. Genre Conventions  Independence Day: not characters seen city on fire with possible alien...