FreyaSmedia2019

Character: Wyldstyle / Trinity  Emmet / Neo Bad Cop / Agent Smith Vitruvius / Morpheus   Postmodernism: Postmodernism films often contain the following characters: Challenges genre conventions: might be a mixture of many genres; challenge typical character roles etc. Pastiche: imitates other texts, humorous take on society/culture Hyper-reality: makes the audience aware that they are watching a movie We are now ling in a post-postmodernism society because most people live online more than in the real world therefore we have created ourselves our own matrix that we have no idea we are in.

LO: to explore marketing and promotion of The Lego Movie; to link the methods to the target audience. Synergy - is the creation of a whole that is greater than the simple sum of its parts Ways of marketing and promoting a movie: Posters Trailers Social Media Adverts Teaser Trailer Teaser Posters Theatrical Trailer Theatrical Posters Film Festivals In the Cinema Merchandise Computer Games Toys Mc Donald's - Happy Meal Toys  Billboards Side of Buses Website 17 Lego world sets 16 collectible mini figures Range of School Supplies Sticker and Activity Book Events  Premier   - Teaser Poster   - Theatrical Poster  - Social Media   - Cinema  - Merchandise   - Video Game  - Toys   - Mc Donald's Toys  - Billboard   - Side of Bus http://www.thelegomovie.net/  - Website   - World Sets  - Mini Figures   - School Supplies  - Sticke...

Same places that are in the film Same colours and characters Cop chase that happens as well in the film makes the person playing the game feel like they are in the film Lets you be the characters It worked not that good thats why its free but its still ok as the expensive game Shows you bits about the narrative

L/O: to identify the target audience using demographics & psychographics Demographics - Demographic information is used in media marketing to classify an audience into age, gender, race and other categories Psychographics - Psychographics is a qualitative methodology used to describe customers on psychological attributes Target Audience: The movie targets a family audience. That could be split into the following three groups: Young kids who play with Lego Parents who played with it when they were young too Young adult cinema-goers The film appeal to both genders as they have narrative and characters (male and female characters) that fit each gender and what each gender would enjoy to see. Also by the genres as they have romance for the girls and western, sci-fi, and action for boys. Character Profile for The Lego Movie -  Demographics: Age - Kids (4 - 13 main targeted age) Gender - Both Genders (male and female) Race - Primarily white English (only 2 ...

Intertextuality (Inter-text-uality) - the relationship between texts. It is the interconnection between similar or related works that reflect and influence an audiences interpretation of text. Intertextuality in The Lego Movie: Starbucks Batman Camera (1984) Green Lantern Wonder Women Martrix Octan Shakespeare The Matrix Barbie Mermaid Knight Pirate Space man Panda The Wild West  Cleopatra  Taco Bell  Taco Tuesday Medusa Yeti Friends Romantic scene (pink lighting) Film Lighting (western warm and yellow/orange) Superman  Dracula Milhouse (The Simpsons) NBA Players Michael Angelo (Painter)\ Michael Angelo (Teenage Mutant Ninja Turtles) Good Cop/ Bad Cop Gandalf Dumbledore  Robin Hood Harry Potter Transformers Abraham Lincoln The Statue of Liberty Star Wars Old Man Dies Practice Question - How does The Lego Movie use intertextuality to represent different people in the target audience? The Lego Movie uses intertext...