Film Unit - Lesson 14

Lights! Camera! Action!

Learning Objective:

- to develop an effective film marketing strategy.

Film Posters are different in other countries because of different audiences attract different ideas.

• Release date written at the bottom
• Quote from review with rating in middle.
• Main image shows character.
• Main actors names in Mandela both.
• Small tagline in both.
• Dunkirk - darker serious, darker colours, serious intense.
• Mandela - positive colours, happy, bright.

Trailers:

• The strongest asset, and probably the single most cost-effective marketing technique, available to a film distributor is a good trailer. It forms the foundation of many additional marketing tools.
• Specialist agencies or production companies are briefed by local distributors to create a trailer from the available material, which may be everything from the entire film to a few approved clips. Naturally , in aiming to sell the film, they want to include a representative glimpse of the most dramatic sequences but, early in the production, the editing and special effects will not be finished. Trailer making is a film making art in its own right.

Research Task: Trailers

• Uses clips from the film that will make audience really want to see the full.
• Over voice of character talking about basis of film.
• Gives a basis of narrative without including main story line and no spoilers of ending.

Storyboard:

• Title: 
• Release Date: January 2020
• Main actors: 
• Genre conventions: 
• Sound/voice over: voice over of main character plotting the scene/story.