Lights! Camera! Action! Learning Objective: - to develop an effective film marketing strategy. Film Posters are different in other countries because of different audiences attract different ideas. Release date written at the bottom Quote from review with rating in middle. Main image shows character. Main actors names in Mandela both. Small tagline in both. Dunkirk - darker serious, darker colours, serious intense. Mandela - positive colours, happy, bright. Trailers: The strongest asset, and probably the single most cost-effective marketing technique, available to a film distributor is a good trailer. It forms the foundation of many additional marketing tools. Specialist agencies or production companies are briefed by local distributors to create a trailer from the available material, which may be everything from the entire film to a few approved clips. Naturally , in aiming to sell the film, they want to include a representative glimpse of the most dramatic sequences but, early in the ...
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