Lego Movie Target Audience

L/O: to identify the target audience using demographics & psychographics

Demographics - Demographic information is used in media marketing to classify an audience into age, gender, race and other categories
Psychographics - Psychographics is a qualitative methodology used to describe customers on psychological attributes
Target Audience:
  • The movie targets a family audience.
  • That could be split into the following three groups:
  • Young kids who play with Lego
  • Parents who played with it when they were young too
  • Young adult cinema-goers
The film appeal to both genders as they have narrative and characters (male and female characters) that fit each gender and what each gender would enjoy to see. Also by the genres as they have romance for the girls and western, sci-fi, and action for boys.
Character Profile for The Lego Movie - 
Demographics:
  • Age - Kids (4 - 13 main targeted age)
  • Gender - Both Genders (male and female)
  • Race - Primarily white English (only 2 or 3 black actors doing a voice racist?)
  • Location - Primary England, America (have links to the Lego company), Australia and Denmark (as it was made there), any English language country (as it was originally made in English) 
  • Social Class - Mainstream (middle)
Psychographics:
  • Personality - People that like action, comedy, weird, romance, western, sci-fi etc
  • Values - Traditional values, the normal guy is the hero, men are in charge the man is the hero not the female, male and female relationship
  • Attitudes - Positive attitude has good patience
  • Interests - Lego, anything popular in this time all the most famous characters, action, comedy, weird, romance, western, sci-fi films etc
  • Lifestyle - Have the money and like to watch TV and films for enjoyment, represented the characters parallels with real-life (western, average american guy)

Psychographics - 


Cast List
Chris Pratt - Emmet
Elizabeth Banks - Wyldstyle
Will Arnett - Batman
Will Ferrell - President Business
Morgan Freeman - Vitruvius
Alison Brie - Unikitty
 Charlie Day - Benny
Liam Neeson - Bad Cop/Good Cop
Nick Offerman - Metalbeard
Channing Tatum - Superman


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