The Lego Movie: Marketing

LO: to explore marketing and promotion of The Lego Movie; to link the methods to the target audience.

Synergy - is the creation of a whole that is greater than the simple sum of its parts
Ways of marketing and promoting a movie:
  • Posters
  • Trailers
  • Social Media
  • Adverts
  • Teaser Trailer
  • Teaser Posters
  • Theatrical Trailer
  • Theatrical Posters
  • Film Festivals
  • In the Cinema
  • Merchandise
  • Computer Games
  • Toys
  • Mc Donald's - Happy Meal Toys 
  • Billboards
  • Side of Buses
  • Website
  • 17 Lego world sets
  • 16 collectible mini figures
  • Range of School Supplies
  • Sticker and Activity Book
  • Events 
  • Premier 
 - Teaser Poster  - Theatrical Poster
 - Social Media  - Cinema
 - Merchandise  - Video Game
 - Toys  - Mc Donald's Toys
 - Billboard  - Side of Bus
http://www.thelegomovie.net/ - Website  - World Sets
 - Mini Figures  - School Supplies
 - Sticker and Activity Books  - Events
 - Premiere

Promotions:
  • Each week in January 2014, a  new character poster was released.
  • Lego Stories scheduled linked events.
  • Free accessory packs were available in stories after building creative models in-store.
  • Videos game released on 4th February.
  • On 7th February, Mc Donald's released collectible 3D cups with Happy Meals.
  • A website enabled fans to make versions of themselves.
Horizontal and Vertical Integration - Often a single parent company will own multiple companies in the film industry.
Horizontal - The parents company owns multiple companies at the same time stage of the film industry. A smaller company owned by the parent is a subsidiary 
Vertical - 


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