The Lego Movie: TV Advertising

Explain how The Lego Movie broke boundaries with branded marketing; how it targeted the different sections of their target audience; and whether it was successful or not.

The Lego Movie broke boundaries with branded marketing by having a very good idea of creating a different way to advertise this was putting a all lego avert of ITV. Four familiar and modern UK television ads - for the British Heart Foundation, Confused.com, BT and Premier Inn - were recreated frame by frame and brick by brick in Lego. This helped to promote the film  a lot. This had never been done before. It broke a boundary by doing something different that has never been done before to promote a film rather than the normal way. This unique way targeted a different audience as it was most likely shown on TV after 5 or 6 when adults have finished work and most children are still awake or going to sleep soon. So it targeted a different as it was on ITV a non children channel so most adults would see it and recognise the adverts as lego which could be their childhood toy. It targeted different audiences by not having the usual target audience of 3-12. More of an older age. It has been shown that the whole film was successful with very good advertising. It became a critical and commercial success, grossing $469 million worldwide against its $60 million budget.Whether the different idea of a commercial helped with this it was definitely something different that has never been done before to promote a now very successful film.

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