Magazine Terminology

The colour pallet on this magazine focus' more on a female audience to sell to. The designer has chosen to use the colours of pink, purple and white for the magazine to appeal to more of a female audience. The colours on the front make it easier to predict what kind of information will be inside. So with these colour choices you know the a female audience would be interested in the magazine as a whole.
This colour pallet is the complete opposite to the previous on as it uses more darker colours. This means that the producers of the magazine where aiming more for a male audience around 30 - 45 aged. By choosing the right colour pallet customers will know what to expect to find inside. It also has bold white writing to stand out on the darker background to make it bold it also has a bit of red.

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