Mojo Case Study

Mojo Target Audience and Institution Facts.
Institution:
Distribution Company: Bauer Media
Circulation: ---v
Genre: Rock and Classic Rock.
Target Audience: ---v
Age: Around 35 and over.
Gender: Both.
Nationality: European 
Music Interests:
Fleetwood Mac Facts:
  • Their song 'Rumours' is the eight best selling album of all time.
  • They originated in London in 1967.
  • Their name 'Fleetwood' comes from the drummer of the band Mick Fleetwood.
  • They have sold over 120 million records world wide.
  • They have released 17 studio albums.
  • In August 1967 the band made their debut at the Windsor Jazz and Blues festival in England.
  • They used the same album title twice.
  • There have been 18 members over the years of Fleetwood Mac
  • They have won 8 awards including 2 Grammys.
In this example of a mojo magazine there is clear use of genre conventions. This magazine has chosen to use a medium to up close photo of the band that features. The magazine uses a conventional magazine cover layout through the use of relevant music related lines.
This Mojo magazine uses the basic colours of white, red and some light grey. This use of colour shows that is it a masculine magazine this is also shown with this front of the writing it is more contrasting as it is all in capitals. They layout is basic and simple, it gives you the facts clear and 
easy. By choosing to use the block font it gives the magazine more of a formal feel. As well the overall layout it less cluttered compared to for example a pop magazine which would be full of bright neon colours and a messy layout. Although this layout will standout a lot more the design of the mojo magazine grabs the attention of its audience more than the other pop magazine would. Adding the gold gives the magazine a rich and shinning feel which could hint that the magazine is aimed at the more wealthy.

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