Music Videos Case Study

Explain one way in which music videos use media language to differ from each other. Refer to one example of contrasting media language in two music videos you have studied to support your answer. 
Music videos use media language such as the use of colour to create different effects to fit the meaning of the song and the musicians image. Sk8er Boi and Teenage Dirtbag have both similarities and differences in their videos. Teenage Dirtbag is very stereotypical when using the average American love story that would relate to the audience well by using bright colours making it more main stream. Where as Sk8er Boi has more of a rebellious theme using darker colours that would relate to a different target audience. Teenage Dirtbag uses the main character from American Pie in their video attracting the target audience because it is drawing on the success of American Pie with a main stream audience. The camera work for Sk8er Boi is very shaky and includes a lot of jump cuts that the rebellious target audience can relate. The street background and spray paint in foreground connotes a law-breaking lifestyle which will attract youth. Sk8er Boi has been de-saturated in the editing process to create a monocrome effect. This effect helps reinforce the rock genre. Where as Teenage Dirtbag has an highly saturated look, where colours have been emphasised in post-production, to create more of a vibrant look that fits with this slightly more up-beat, fun song in comparison to Sk8er Boi. The diegetic lyrics like 'He was a boy...I was a girl can I make it anymore obvious' and 'He was a sk8er Boi...she said see you later boy now he is rocking on MTV...' represent the youth audience who seek exciment in love and the alternative indie audience who can identify with the sk8 culture. The ambient sound of police sirens further more represents the rebellious youth audience as this connotes the and is anti-establishment. Where as in teenage dirtbag diegetic lyrics like 'I'm just a teenage dirt bag baby...' and 'I had a dream about her..' 'Gym class in heaven... oh how she rock in Keds and tube socks...' ...she doesn'y know who I am..' connotes this song represents average teenage boys who have liked a girl who is out of their league.

Comments

  1. Ms Stott10 December 2019 at 04:30

    You need to complete a practice essay on this for your revision notes.

    ReplyDelete

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