Radio 1 Live Lounge

• Released on 16th October 2006.
• Target Audience 15-29.
• Radio 1's Live Lounge is a collection of live tracks played on Jo Whiley's Radio 1 show. It consists of both covers and the bands' own songs.
• Radio 1 introduced Live Lounge after the internet became popular to listen to music which meant Radio 1 lost customers. They introduced Live Lounge to regain listeners.
• On BBC iPlayer, Deezer, iPlayer Radio App.
• Known for artists covering other artists.

Harry Styles:

• An English singer, songwriter, and actors.
• His career began on the X Factor when he was put in the band One Direction. They finished third place in the competition and then signed with Syco.
•  He is 25 years old.
• Net worth - £58 million.
• Available on - YouTube, Spotify, Deezer, Google Play Music and Tuneln.
• Genre - Soft rock, Folk music, Britpop, Pop music and Rock.
• Target Audience - X Factor fans, Teenage girls and British audience.

Harry Styles has been known for his love of old school, classic rock. So it surprised most when he decided to cover the UK classic band of Fleetwood Mac. Performing The Chain from the album Rumours, Harry sung out the track known to most young audiences from the soundtrack to the film Guardians of the Galaxy 2. The track showed it immense vocal talents and surprised many who labelled him as the classic "boybander" from his One Direction days. It made a few fans process this different side with his impressive version of the song.


Explain how and why producers of radio programmes target different audiences. Refer to Radio 1 Live Lounge to support your answer. [10]

Radio 1 introduced Live Lounge after the internet became popular to listen to music. This meant Radio 1 lost customers so they introduced Live Lounge to regain listeners. Getting released on the 16th October 2006 just after the internet was introduced Jo Whiley's Live Lounge played a collection of live tracks sung by artists. It consists of both covers and the artists own songs. Mainly aimed at 15-29 year old Radio 1 broadened their audience by having singers play covers of what might not usually be their type of sound. This keeps a wide range of ages interested in their Live Lounge.

When Harry Styles took a break from his original band One Direction fans expected him to continue the 'boyband' genre in his music. Instead he took a different turn one he may not have been able to express when in the band. Playing with the genres of soft rock, folk music and rock fans saw a different side to the 25 year old. For the younger fans it was a surprise when Harry went to Live Lounge and sing a cover of 'The Chain' by the classic British-American band Fleetwood Mac. This cover showed a mixture of an older target audience with a younger singer twist.

Many different audience groups will be attracted to this song as it includes a different combination of genres and age target audiences. With well known artists like Harry Styles coving iconic rocks classics like The Chain by Fleetwood Mac this cover not only target the Radio 1 primary target audience of 15-29 year olds but also older fans of Fleetwood Mac, as well as fans of the film Guardian of the Galaxy, X Factor fans, female boy band fans, rock fans and new fans who like the Live Lounge version.

Learning Objective:
- to research the radio industry and BBC Radio 1

In the United Kingdom, the term "public service broadcasting" refers to broadcasting intended for public benefit rather than to serve purely commercial interests. The communications regulator Ofcom requires that certain television and radio broadcasters fulfil certain requirements as part of their license to broadcast. All of the BBC's television and radio stations have a public service remit, including those that broadcast digitally.

• How many NATIONAL radio stations do the BBC operate? What are they and how are they different in terms of content and audience?

Eleven national.

• How many REGIONAL radio stations do they operate?

Forty local radio stations by region.

• How are they funded?

By annual television licence fee which is charged to all British households, companies and organisations.

• Who is the direct competition of PSB radio?

• Name 5 different COMMERCIAL radio stations and their target audiences.

Absolute Radio - 30 plus

Kiss FM - 15-34

Capital London  - 16-34

Virgin Radio - 24-44

Capital XTRA - 15-25

• What different ways can people listen to BBC Radio 1?

In their car, on their phone, through the tv and on a actual radio. (Most electronic devices).

Learning Objective:

- to explore how BBC Radio 1 meets its PSB remit and meets the needs of its target audience. 

• The Radio 1 audience is clearly addressed by presenters that are close to the age of their main listeners demographic pf 15-29. (though Radio 1 presenters themselves will always tend to be aged towards and the upper end of this age range or slightly older.) Targeting a young audience, the language of the presenters is restless and energetic, often using informal, everyday language that may include some slang and intertextual references to pop-culture.

BBC Radio 1: Remit

Remit:

• The remit of Radio 1 is to entertain and engage a broad range of young listeners with a distinctive mix of contemporary music and speech. Its target audience is 15-29 year olds and it should also provide some programming for younger teenagers.
• It should offer a range of new music, support emerging artists - specially those from the UK - and provide a platform for live music. News, documentaries and advice campaigns should cover area of relevance to young adults. 

Representations:

• Artist
• Show and its format
• Radio 1
• Presenter

Media Language:

• Colour palette
• Images used
• Branding 
• Logos
• Graphics
• Content

Convergence

Convergence - refers to the merging of previously distinct media technologies and media forms due to digitisation and computer networking. 

Convergence allows for interactive participation. The audience is given a choice of how they consume media.

BBC Radio 1: The live lounge can be accessed via the commercial platform of Vevo.

• What advantage is there for (1) the BBC (2) Vevo or (3) the audience? 

The advantage for the BBC is that the BBC's radio station can be accessed in more places than one. This allows more people to listen the way the prefer therefore increasing sales of the live lounge making BBC Radio 1 more money. As well as Vevo is more popular therefore more advertisement and a wider audience of people who use Vevo. Therefore expanding Radio 1's platform overall making them more popular.

Regulation

Learning Objective:

- to explore how the BBC is regulated.

• The radio industry is regulated by Ofcom, who also cover the TV industry. Ofcom's duty is to examine complaints made against radio stations, to determine if the broadcasting code has been breached.
• Ofcom exists to ensure the broadcasting code is being upheld and that listeners are protected from harmful or offensive material, unfair treatment and loss of privacy.

Ofcom's Role:

• ensure the optimal use of the electro-magnetic spectrum.
• ensuring that a wide range of electronic communications services - including high speed date services - is available throughout the United Kingdom.
• ensuring a wide range of TV and radio services of high quality and wide appeal.
• maintaining plurality in the provision of broadcasting. 
• applying adequate protection fro audiences against offensive o harmful material.
• applying adequate protection for audiences against unfairness or the infringement of privacy.

Plurality - a) ensuring there is a diversity of viewpoints available and consumed across and within media enterprises and b) preventing any one media owner or voice having too much influence over public opinions and the political agenda.

Protection of Under 18's:

• material that might seriously impair the physical, mental or moral development of people under eighteen must not be broadcasting.
• in the provision of services, broadcasters must take all responsible steps to protect people under eighteen.
• children must also be provided in the form of appropriate scheduling ensuring that they are no privy to material that is unsuitable for them.

Children - in this context children is taken to mean under the age of 15.