1960's Newspaper Case Study Covers

What are the main differences between tabloid and broadsheet newspapers?
Tabloid - A smaller than standard newspaper which focuses on less 'serious' content, especially celebrities, sports, and sensationalist crime stories.
Broadsheet - A standard or full sized newspaper that takes a serious look at major news stories.
What category of newspaper was the Observer in the 1960s?
Broadsheet.
What Category of newspaper is it now? Why? How has it changed?
Hybrid.
What threatened newspapers in the 1960s?
TV.
What percentage had Sunday Newspaper circulation figures fallen by 1965?
25 million.
By comparison, by what percentage were figures down to in 2010?
10 million.
Which paper did working class Labour supporters read?
Mirror Conservative.
Which newspaper did working class Conservative supporters buy?
Daily Express.
Which newspaper did the social elite read?
The Times
Which newspaper did middle class Conservative supports buy?
Daily Telegraph.
Which newspapers did middle class Labour/Liberal supporters buy?
The Guardian.
How does this differ in 2010?
More fragmented, much less sense of loyalty to political parties or an identity based on class and this fragmentation may be better served by online media rather than traditional print newspapers, as these can target a multitude of different audiences.

Comments

Post a Comment

Popular posts from this blog

Stop Motion Animation

Lesson 1 - Deciding Your Style What is Stop Motion Animation? Stop Motion Animation is the process where artificial movement is created by capturing a series of drawings or movements one by one. Small changes in the position of the drawing or object, recorded frame by frame, create the illusion of movement.
Read more

Film Unit - Lesson 14

Image
Lights! Camera! Action! Learning Objective: - to develop an effective film marketing strategy. Film Posters are different in other countries because of different audiences attract different ideas. Release date written at the bottom Quote from review with rating in middle. Main image shows character. Main actors names in Mandela both. Small tagline in both. Dunkirk - darker serious, darker colours, serious intense. Mandela - positive colours, happy, bright. Trailers: The strongest asset, and probably the single most cost-effective marketing technique, available to a film distributor is a good trailer. It forms the foundation of many additional marketing tools. Specialist agencies or production companies are briefed by local distributors to create a trailer from the available material, which may be everything from the entire film to a few approved clips. Naturally , in aiming to sell the film, they want to include a representative glimpse of the most dramatic sequences but, early in the ...
Read more

Film Unit - Lesson 15

Lights! Camera! Action! Learning Objective: - to develop an effective film marketing strategy  Movie Marketing; Release date - January 2021 gives time.  Case Study: Genre - action, spy. People who like action, adventure movies so therefore uses guns and mystery. Dark colour, reflections the confusion of the film. Like a different universe. Using Trailers: Trailers are shown across different platforms - cinemas, TV, online. Distributors have to decide when to release the trailer/s; what else the audience would watch; what films to link it to; where and when it would get the most exposure. Hobbs and Shaw, the Joker, Star Wars: The Rise of Skywalker, Birds of Prey. In India it was the Joker because it is a different audience so different movies will appeal to them. Originally for July 17, 2020 in IMAX but delayed until July 31. My Poster would be displayed outside cinemas, maybe side of buses. Trailer would be on YouTube and before other movies in the Cinema.
Read more