Print Newspapers in the 1960s and 2010s


1960s:

  • Feared competition from other media like TV for example.
  • Newspaper circulations were very high by todays standards.
  • By 1965 circulation of Sunday newspapers had fallen to 25 million.
  • 1.4 newspapers per household (fallen from 2 in 50s).
  • Reflected a clear class and political differences in society:
          - labour supporting working class readers bought the Mirror, Conservative supporting working class readers bought the daily express; the social elite read The Times, the Conservative middle class read the Daily Telegraph and the Labour or Liberal supporting middle class read The Guardian.
2010s:

  • Circulation of Sunday Newspapers was down to 10 million.
  • 0.4 newspapers per household.
  • much less sense of loyalty to political parties or identity based on class.
  • Newspapers better served by online media rather than traditional print.
  • This helps target a multitude of different audiences

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