Andrew Goodwin's Music Video Theory


  1. A relationship between the lyrics and visuals which illustrate, amply or contradict the lyrics.
  2. Seeing the sounds - the relationship between the music (not the lyrics) and the visuals, which amplify or contradict the music.
  3. Genre - related style and iconography present.
  4. Multiple close-ups of the main artist or vocalist: the creation of a star image to promote a recognisable brand image.
  5. Intertextual references to other media texts may be present especially in humours videos.
Voyeurisim - where in the video they are trying to show you that the artist or someone in it is good looking/attractive and encouraging you to describe their qualities.

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