Music Video

The study of music videos covers the influence of social/cultural contests and two areas of the theoretical framework - media language and representation - plus the following two specific topics from media audiences:
  • The ways in which audiences may interpret the sae media products very differently and how these differences may reflect both social and individual differences.
  • The ways in which people's media practices are connected to their identity, including their sense of actual and desired self.
Wheatus - narrative
Avril Lavigne - performance and narrative

Media Language in the Set Videos
This includes:
  • camerawork - e.g. distinctive shots/camera movement, handheld v controlled, monochrome v colour
  • editing - e.g. editing pace, effects, distinctive juxtapositions
  • mise-en-scene - e.g. use of setting/location, lighting, costume, performance
  • soundtrack - use of diegetic sound or silence
  • narrative - e.g. montage or linear narrative, Propane heroes and villains
  • how the media language portrays aspects of reality, presents a point of view and represents the world to create messages and values - e.g. what is celebrated or criticised by the media language.

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