Film Unit - Lesson 13

A man hangs by one hand from a window ledge. A cityscape can be seen far below him.
Lights! Camera! Action!

Learning Objective:
-to develop an effective film marketing strategy.

Starter:
  1. List all the different methods you can think of to market (promote) a movie.
Teaser, trailer, film festival, social networking, blog it, poster.
  1. Choose a disaster movie from the past 3 years. Research all the different methods used to promote that movie.
Skyscraper (2018) - trailer, posters.

Selling a Movie - UK film distributors alone spend around £300 million a year on bringing new releases to market, and building awareness and interest among audiences. It's a fast-moving, highly competitive, high-stakes business.

The -Marketing Plan - produced to complement the overall distribution plan - is designed to navigate a route to market the allows interest to peak as the film opens in cinemas. This will take into account the competitive environment, to ensure that the opportunities to raise interest and awareness are not lost under the weight of other films or entertainment on release.

Film Posters - A film poster and the artwork is very important and one of the main marketing tools. With probably a dozen or more different posters on display in a cinema at any one time, distributors and their designers must work hard to make each one stand out.

  1. Where do you normally see film poster?
  • Inside/outside the cinema
  • On billboards 
  • On social media
  1. What do you think a distributor is trying to achieve when deciding where to put their film posters?
  • To put it somewhere where a lot of people would see it and remember it.
  1. List all the different elements/information that can be included on a film poster.
  • Main actor name, main image, release date, name of film, tag line.
A man hangs by one hand from a window ledge. A cityscape can be seen far below him.
Narrative clue - a major disaster happens 
Genre conventions - action, disaster.
Font style - Basic clear, capitals.
Colour palette - grey, red, orange, black
Image/tagline - no tag line image already creates fear that something major is gonna happen.
Awards/reviews/ratings/quotations - Saturn Award - best action or adventure film. Nickelodeon Kids' Choice Award - Favourite Movie Actor - Dwayne Johnson.
  • Font Style - All in capitals
  • Colour palette - Blues, red, orange, dark colours, black, silver.
  • Images - main image of main event that happens in the film
  • Actors/directors - Main actor name on poster 
  • Tag line - not on all of them like 2.




Comments

  1. MissD-Media GCSE3 July 2020 at 07:27

    Great work Freya. Good analysis of the elements. Interesting that they don't all have a tag line

    ReplyDelete

Post a Comment

Popular posts from this blog

Stop Motion Animation

Lesson 1 - Deciding Your Style What is Stop Motion Animation? Stop Motion Animation is the process where artificial movement is created by capturing a series of drawings or movements one by one. Small changes in the position of the drawing or object, recorded frame by frame, create the illusion of movement.
Read more

Film Unit - Lesson 14

Image
Lights! Camera! Action! Learning Objective: - to develop an effective film marketing strategy. Film Posters are different in other countries because of different audiences attract different ideas. Release date written at the bottom Quote from review with rating in middle. Main image shows character. Main actors names in Mandela both. Small tagline in both. Dunkirk - darker serious, darker colours, serious intense. Mandela - positive colours, happy, bright. Trailers: The strongest asset, and probably the single most cost-effective marketing technique, available to a film distributor is a good trailer. It forms the foundation of many additional marketing tools. Specialist agencies or production companies are briefed by local distributors to create a trailer from the available material, which may be everything from the entire film to a few approved clips. Naturally , in aiming to sell the film, they want to include a representative glimpse of the most dramatic sequences but, early in the ...
Read more

Film Unit - Lesson 15

Lights! Camera! Action! Learning Objective: - to develop an effective film marketing strategy  Movie Marketing; Release date - January 2021 gives time.  Case Study: Genre - action, spy. People who like action, adventure movies so therefore uses guns and mystery. Dark colour, reflections the confusion of the film. Like a different universe. Using Trailers: Trailers are shown across different platforms - cinemas, TV, online. Distributors have to decide when to release the trailer/s; what else the audience would watch; what films to link it to; where and when it would get the most exposure. Hobbs and Shaw, the Joker, Star Wars: The Rise of Skywalker, Birds of Prey. In India it was the Joker because it is a different audience so different movies will appeal to them. Originally for July 17, 2020 in IMAX but delayed until July 31. My Poster would be displayed outside cinemas, maybe side of buses. Trailer would be on YouTube and before other movies in the Cinema.
Read more